SoonNoon

SoonNoon is a hat brand that was started in 2021 by Jonathan Kopylov and Sandra Stadelmann. From its studio in Stockholm, SoonNoon creates handmade hats in felt and straw, and in the spring of 2024 the brand will also launch berets and caps.

Jonathan works with design in the fashion industry and is the hatter in the duo. Sandra works as a worker to drive the brand online. They not only complement each other professionally, but are also a couple in private. But SoonNoon is more than a passion project run in the spare time on top of full-time jobs – it's a lifestyle, and the couple's vision is to open a Mediterranean store in the future.

They want to inspire their customers to have fun in style and to see the hat as their lifelong companion. Explore your hat style at SoonNoon!